The Podcast Profits Unleashed Podcast

Becoming Better: The Groundbreaking Science of Personal Transformation

Special Guest  Ryan Gottfredson
 
https://ryangottfredson.com/personal-mindset-assessment
 
In this thought-provoking episode of Podcast Profits Unleashed, I sit down with leadership coach, author, and researcher Dr. Ryan Gottfredson—whose work has deeply reshaped how I view personal and professional growth. If you’ve ever felt stuck or like something is holding you back (even if everything looks successful on the outside), this episode is for you.
We dive into the groundbreaking science of personal transformation—not focused on what you need to do, but who you need to be. Ryan makes a powerful case for being-based leadership, explaining that true, sustainable success begins by upgrading your internal operating system—the beliefs, mindsets, and emotional wiring running your life behind the scenes.
💡 Key Takeaways:
Real growth doesn’t come from learning more tools—it comes from upgrading your inner wiring.
Most leaders unknowingly operate from a place of self-protection, not value creation.
Healing trauma is not just therapeutic—it’s essential to effective leadership.
You don’t need a crisis to transform. Conscious, intentional reflection can spark the same growth.
Podcasting is one of the most powerful ways to show up authentically and elevate your impact.
Ryan walks us through his 3-step framework for internal transformation:
Recognize your being side—the subconscious programming that shapes how you show up.
Awaken to its current quality by noticing how you react to things like feedback or discomfort.
Elevate it through intentional development—especially during life’s “heat experiences.”
We also explore the concept of vertical development and how most people (and even leaders) stay stuck at the base level—focused on safety, comfort, and belonging. The real magic happens when we move beyond personal gain to contribution and legacy.
This conversation left me both inspired and challenged—and I think it will do the same for you. Whether you're a coach, consultant, or entrepreneur, this episode is your invitation to stop doing more—and start becoming more.
🎧 Tune in and let's grow together.
 

From Struggle to Scale

Special Guest Robert Matzkin
www.Robmatzkin.com
In this powerhouse episode of Profits Unleashed, I sit down with serial entrepreneur and business strategist Rob Matkin—founder of over 16 companies and a man who’s had multiple successful exits. This conversation is a masterclass in scaling with clarity, courage, and focus—even when life throws you curveballs.
Rob opens up about his journey, from struggling with dyslexia to turning it into a superpower that shaped his leadership style and resilience. What started as a simple favor—giving a friend advice—quickly evolved into his purpose: helping entrepreneurs grow businesses that are both scalable and sustainable.
We dive deep into the traps many founders fall into, especially the infamous Superman Syndrome, and how trying to do everything yourself can be the biggest bottleneck in your business. Rob gets real about the importance of surrounding yourself with the right people—from co-founders to investors—and why you should never build a business alone again.
One of my biggest takeaways? Scaling doesn’t have to feel chaotic. Rob breaks down his ladder-based strategy for sustainable growth, starting with a detailed business audit across seven core areas and moving upward, one step at a time. It’s all about clarity, intentionality, and momentum.
We also explore the emotional side of scaling—those moments when fear creeps in, whether it’s hiring your first team member, fulfilling a massive order, or preparing to raise capital. Rob shares how founders can move past that fear and become truly investable by focusing on their team, their coachability, and their execution.
Key Takeaways from This Episode:
I learned that doing everything myself isn’t a badge of honor—it’s a bottleneck.
Building with the right co-founder and support team changes everything.
Scaling is a process, not a leap—it’s one rung at a time.
Investors care more about execution and coachability than just a flashy pitch.
My fear is valid, but it shouldn’t drive the strategy.
🎧 And don’t miss my Tool of the Week, where I’ll share a game-changing resource for podcasters to streamline their production process!
 
SOLO SECTION
 
This week, I sat down with an extraordinary guest—Rob Matzkin, a serial entrepreneur who has founded over 16 companies and achieved multiple successful exits. Rob isn’t just a business strategist—he’s a true visionary who knows what it takes to scale, lead, and build companies that thrive, even in the face of serious adversity.
We dive deep into how to scale your business with clarity, courage, and focus, and Rob doesn’t hold back. From turning his dyslexia into a superpower to breaking free of the "Superman Syndrome" that traps so many founders, Rob’s story is both inspiring and actionable.
🔑 Key Takeaways I Loved:
I can’t scale alone. Rob reminds me (and you) that bringing on the right co-founder or team is essential—not just for growth, but for mental clarity and sustainability.
I need to stop doing everything myself. The "I can do it all better" mindset is a growth killer. Delegation is leadership, not weakness.
Clarity is power. Rob's step-by-step ladder method for identifying gaps in your business has changed how I view scaling.
Investors look for more than just your idea. Team, coachability, and your ability to execute are what open doors (and wallets).
I’m not the only one who feels fear. Rob normalizes the fear that comes with growth—hiring, scaling, funding—and shows how mindset shifts can move us forward.
We also explore what makes a business investable, how Rob structures his onboarding strategy sessions, and how he turned a simple conversation with a friend into a lifelong calling to help others scale.
Plus, at the end of the episode, I share my Tool of the Week—a podcasting lifesaver that simplifies editing, content creation, and repurposing: Descript. If tech overwhelms you, you’ll love this tip.
🎙 Subscribe to Profits Unleashed on Apple or Spotify, leave a review, and share this episode with a fellow founder who needs a dose of inspiration and strategic gold
 
Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.
 

From Burnout to Purpose

Special guest Shannon Russell
 
Giveaways https://startyoursecondact.com
 
In this empowering episode of Podcast Profits Unleashed, I had the absolute pleasure of chatting with career transition and business coach Shannon Russell—also the brilliant author of Start Your Second Act: How to Change Careers, Launch a Business, and Create Your Best Life.
Shannon’s story is one of courage, clarity, and conscious change. After 16 successful years in the television industry, she made the bold decision to pivot into entrepreneurship, launching a franchise that gave her more time with her family—and more personal fulfillment.
We dove deep into the realities women face when trying to leave careers that no longer serve them, especially during midlife or motherhood. Shannon shares the most common fears her clients experience and how she helps them overcome analysis paralysis and self-doubt by aligning their passion, skills, and values using the UMAP career assessment.
What stood out to me is Shannon’s emphasis on research and realism. She reminds us that not every business idea is a good fit—especially if it conflicts with your lifestyle goals. I loved hearing her examples of how diving into the “day-to-day” of a business idea helps people avoid burnout before it begins.
We also discussed the dangers of diving into entrepreneurship without a clear plan—a mistake she sees far too often, especially among expats and creatives looking for a quick escape from their current path.
Shannon’s structured, tailored approach to coaching is a breath of fresh air. She helps her clients build businesses around their lives—not the other way around. Her message is clear: you can start a second act filled with purpose, but success begins with strategy, self-awareness, and support.
🎧 Key Takeaways:
Leaving a successful career doesn’t mean starting from scratch—it means starting with intention.
Passion + planning = sustainable entrepreneurship.
Know your non-negotiables before building a business.
"Learn before you leap" is not just advice—it’s a mantra for long-term success.
Whether you're craving more purpose or simply curious about your next move, this episode will leave you feeling inspired, informed, and ready to take aligned action.
SOLO SECTION
 
"Podcasting Powerups: 3 Pro Tips for Consistent, Confident Episodes"
Host: Karen Roberts
This week on Podcast Profits Unleashed, I’m flying solo and bringing you something I know will save your sanity: three podcasting lessons I learned the hard way—so you don’t have to.
Let’s face it: podcasting has a lot of moving parts. From tech glitches to last-minute guest cancellations, things will go wrong. But with the right systems in place, those hiccups don’t have to throw you off your game.
Here’s what I dive into:
✅ Pre-Flight Check Ritual Oh yes—I once forgot to press record on a stellar interview. It hurt. But now I never start without a two-minute pre-flight checklist. I run through mic setup, software, backups, and internet stability—just like a pilot. This one simple habit saves me from tech nightmares and awkward redo requests.
✅ Batch Record Solo Episodes Life happens. Guests cancel. Kids get sick. Your voice disappears. That’s why I batch solo episodes monthly, so I’ve always got content in the bank. Treat these as your secret weapon—quick, valuable, and 100% in your control. It’s how I stay consistent even when things go sideways behind the scenes.
✅ Follow Up Like a Pro Don’t assume your guest will promote your episode. They won’t—unless you make it easy. I always book a follow-up, send promo packs with ready-made content from their perspective, and make sure they feel like the star they are. That’s how we turn great interviews into lasting collaborations.
🔥 Key Takeaways:
I always do a tech checklist before recording. No exceptions.
I batch solo content so I’m never scrambling when life throws a curveball.
I never assume guests will promote—so I give them everything they need to shine.
These little powerups have made my podcast sustainable, professional, and profitable.
Feeling overwhelmed with all the moving parts? Watch my free on-demand workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleashed.com/free, and book your complimentary strategy call. Let’s take the pressure off and build your show the smart way.
Until next week, keep podcasting like a pro. 
 
 

Scaling Up with Strategy and Psychology

Special Guest Carly Pepin
 
https://www.westcoastgrowthadvisors.com/podcast-gift
 
In this episode, I had the absolute pleasure of speaking with Carly Pepin—an extraordinary business strategist and mindset expert—who helps founders and C-suite teams scale their companies not just with numbers, but with heart, purpose, and clarity.
What stood out most in our conversation was Carly’s view that business is not just a money-making vehicle—it’s a personal development journey. I couldn’t agree more. She works primarily with leaders in construction, hospitality, and manufacturing, helping them navigate growth by aligning strategic frameworks with powerful psychological insights.
 
We talked in depth about her comprehensive approach, which focuses on four core areas: cash, strategy, execution, and people. But the game-changer? Carly brings in the lens of psychology. She explains how emotional equilibrium—the constant dance between pride and shame—can drive or derail a company’s success. When leaders understand this, they can make better decisions, stay grounded, and build stronger teams.
One of my favorite moments was when Carly shared how culture isn’t just about values on a wall—it’s about recognizing those values in action. I loved her example of a Polaroid wall showcasing team wins. These small practices create real emotional alignment and reinforce a sense of purpose.
We also explored why many businesses stall. Often, it’s not about cash flow—it’s about misaligned vision, unclear strategy, or unaddressed mindset blocks like imposter syndrome. Carly’s method digs deep to reveal the real obstacles, not just the surface-level symptoms.
 
Key Takeaways from My Conversation with Carly:
Business growth starts with delivering true value — not just chasing profit.
Scaling requires both strategy and inner alignment with your team and yourself.
Emotional dynamics like pride and shame are always at play — learn to recognize and balance them.
You don’t have to have it all figured out — but having a coach helps you see what’s really going on.
A misalignment in people or execution might look like a cash problem — but it’s not.
💬 Curious what's really holding your business back? Carly offers a free business diagnosis call to help leaders identify root issues. Learn more at westcoastgrowthadvisors.com.
 
🎧 Stay tuned after the break—I’m sharing tips on how to monetize your podcast, even if you’ve got a small but mighty audience!
 
 
 

Why Most Startups Fail Before They Launch

Special Guest Nadja Fromm
www.fromm-consulting.com
In this episode of The Podcast Profits Unleashed, I sit down with Nadja Fromm, a seasoned marketing coach and former global brand strategist for household names like Colgate, Kraft Heinz, and Weber. Nadja shares her powerful journey from corporate burnout to building her own business where she helps driven misfits and corporate escapees launch bold, profitable startups.
We unpack the real reasons so many startups never get off the ground—and it’s not lack of passion. It’s the absence of strategy. Nadja breaks down her signature three-step process that every aspiring entrepreneur needs:
✅ Define Your Ideal Client Profile (ICP) – Know exactly who you're serving, their urgent problems, and whether they can invest in your solution. ✅ Craft a Clear & Irresistible Offer – Tailor your product or service so that it speaks directly to your dream client. ✅ Develop Messaging That Converts – Communicate in a way that makes your ideal client say, “Finally, someone gets me.”
I couldn’t help but relate—if only I had this clarity when I was starting out, I would’ve saved myself a lot of time (and headaches!).
We also tackled one of the biggest entrepreneurial traps: perfectionism disguised as procrastination. Nadja reminds us that action beats perfection every time. Stop waiting to feel "ready." You don’t need to master every business function. Just focus on your zone of genius and bring in expert help where needed.
The most powerful insight? Shifting from employee mindset to entrepreneur mindset. In corporate life, we’re trained to wait for permission. But in entrepreneurship, no one’s coming. It’s up to us to trust our gut and take the leap.
If you’re tired of the Monday-to-Friday misery loop and know you’re made for more, Nadja’s message is your wake-up call.
📲 Connect with Nadja on LinkedIn and book a free discovery call—whether you work together or not, the conversation could be the nudge you need.
👉 Up next: I’ll dive into Podcast SEO—Yes or No? and why “build it and they will come” just doesn’t cut it anymore.
Don’t miss it!
 
I’m back! And today, I’m diving into a topic most podcasters completely overlook—Podcast SEO—and why ignoring it could be the reason your amazing content is still hidden in the shadows.
Let’s be honest, if no one can find your podcast, then no one’s listening. And that is not okay. So in this episode, I break down the essentials of how to make your podcast discoverable—on platforms like Apple, Spotify, and even Google—without feeling like you need to become an SEO expert overnight.
Think of podcast platforms as search engines. That little search bar? It’s pure gold when used correctly. So, I walk you through three easy strategies to help your show get seen and heard.
🔑 Key Takeaways:
Title + Subtitle Optimization I show you why clever titles don’t work—and how adding a clear subtitle transforms your show into something searchable and scannable. (Think: “The Climb” becomes The Climb: Mindset & Marketing for Creative Entrepreneurs.)
Episode Titles That Attract Clicks Episode 24: “The Pivot”? Meh. Change it to: How to Pivot Your Business Without Losing Clients. If your title doesn’t sound like something your listener would type into a search bar—it’s time to rethink it.
SEO-Rich Show Notes I explain how your show notes are actually mini blogs in disguise. Adding keywords like scaling your coaching business or how to start a podcast helps Google AND podcast platforms index your content.
✨ Bonus Tip: Transcripts aren’t just for accessibility—they’re SEO magic. I use Descript, but there are plenty of tools that make this easy and impactful.
If podcast SEO sounds overwhelming, I’ve got you. Book a free strategy call at podcastprofitsunleash.com/appointment and get instant access to my Six-Figure Podcast Blueprint. 
 
 

Dealing with Entrepreneurial Anxiety

Special Guest: Faisal Ensaun
In this powerful episode of Empower and Podcasting, I sit down with high-performance coach and entrepreneur Faisal Ensaun to uncover why 90% of coaches fail to launch podcasts that actually generate ROI—and how emotional mastery is at the heart of entrepreneurial success.
Faisal shares his moving personal story of transformation, from surviving a war-torn country and grappling with emotional trauma and addiction after immigrating to Canada, to completely rebuilding his life through self-development, psychology, and coaching. His journey is a testament to what’s possible when we take full ownership of our challenges and commit to deep, lasting change.
We dive into why emotions like anxiety aren’t our enemies—they’re powerful sources of energy when we learn to channel them with intention. Faisal challenges the modern culture of self-diagnosis and victimhood, showing how true growth comes from responsibility, self-awareness, and mastering our own minds.
Together, we reflect on the critical skills often missing in traditional education—emotional intelligence, relationship building, and financial literacy—all essential for a fulfilling, successful life.
Key takeaways from our conversation:
Success doesn’t come from external strategies alone; it requires inner emotional mastery.
True ownership—of our strengths, weaknesses, and challenges—builds real personal power.
Growth comes through seeking help, not through struggling in silence.
Lasting transformation is about shedding false identities and reconnecting to our authentic selves.
Resilience is proven not in easy times, but when we navigate downturns with strength and support.
Faisal shares how, for years, he didn’t ask for help simply because he didn’t realize he needed it. His message is clear: the sooner we seek support, the sooner we can heal, grow, and positively impact not just our lives, but those around us for generations to come.
This conversation will leave you inspired to take radical ownership of your journey and equipped with insights that go far beyond podcasting success—it’s about mastering life itself.
 
Why 90% of coaches fail to launch a podcast That gets an ROI.
In this episode, I’m diving deep into the truth most people won't tell you about podcasting. Key takeaways?
Clarity and vision are non-negotiable.
Your podcast must align with your business goals.
Consistency and structure beat bursts of random energy.
Deep audience connection is what turns listeners into clients.
If you’ve ever dreamed of launching a podcast that builds your brand and drives revenue, you need to hear this.
I break down the real reason why 90% of coaches quit after three episodes—and why only 1% ever see true ROI. Spoiler alert: it's not about talent or hard work. It's about strategy and emotional resilience.
I get real about the four biggest mistakes that even heart-driven, passionate coaches make when they step into podcasting:
Lack of Clarity and Vision: Without a clear message, your podcast becomes noise.
Misalignment with Business Goals: If your content isn’t intentionally guiding listeners toward your offers, it’s just entertainment.
Lack of Consistency and Structure: Without systems, even the best intentions crumble under a busy schedule.
Failure to Connect with Your Ideal Audience: Speaking broadly might feel safe, but it won’t attract your dream clients.
I also share the shifts that changed everything for me—how I moved from confusion to clarity, from random content to strategic episodes that serve my audience and my business goals.
This episode is a love letter to every coach who wants their podcast to work—to be a magnet for dream clients, a platform for authority, and a sales machine working for you 24/7 without the hustle.
🎯 Ready to stop guessing and start podcasting like a pro? 👉 Grab instant access to my free workshop, Your Six-Figure Podcast Blueprint, at podcastprofitsunleash.com/free.
Thanks for tuning in—I'll see you next week for more powerful podcasting strategies!

Unlock Sales with The Reverse Podcasting Framework

In this powerful solo episode, I’m pulling back the curtain on the reverse podcasting framework — the strategy that completely transformed my business and how I show up online.
Let me tell you, I spent two years doing it the hard way — recording episodes with no real plan, chasing downloads, and feeling totally burnt out. But once I flipped the script, everything changed. This isn’t about going viral. This is about using your podcast as a strategic business development tool — to connect, convert, and grow.
If you’re a 6-figure coach with a proven offer and zero time for content, this is your blueprint. This framework starts with your end goal, then works backwards to make every episode intentional, relational, and profitable.
💡 Here’s what I break down in this episode:
🎯 Why starting with your business goal changes everything
🧠 How to identify and speak directly to your dream clients
🤝 The power of inviting guest avatars who become clients, partners, or collaborators
🎙 Creating listener-led content that answers what your audience is actually asking
📖 Using soft stories and subtle CTAs to naturally invite people into your world
⏳ The long-term magic of trust-building through consistent episodes
Podcasting isn’t about creating more content—it’s about building real relationships and turning your voice into a client-attracting machine. One great episode can do more than a week of social media, and it works even when you’re offline. That’s why I say, your podcast should be your most powerful sales asset.
Ready to stop guessing and start building momentum? Book your free strategy call and let’s map out a 12-episode plan tailored to your business goals. 
📞 Book Your Call Now 📲 DM me the word “PODCAST” to start the convo!
podcastprofitsunleash.com/appointment 
 

Stop Buying Traffic You Can’t Convert

Special Guest: Dave Valentine
Giveaway: https://calendly.com/dave-dreamagency/finch-consulting
 
In this episode, I sit down with Dave Valentine, a digital marketing veteran and the CEO of Finch, a global performance marketing agency that’s revolutionizing how e-commerce brands scale. With over two decades in the game — and after building and selling multiple agencies and SaaS companies — Dave shares the hard truths, smart strategies, and untapped opportunities that most business owners overlook.
From launching his first Facebook ad agency in 2013 to now managing over 100 clients worldwide with a 60-person team, Dave has seen it all — the good, the bad, and the wildly profitable. Together, we unpack what’s holding brands back, why more traffic isn’t the answer, and what really drives conversion in today’s marketing landscape.
🔑 Key Takeaways:
Conversions > Clicks: I learned that most businesses focus too much on vanity metrics. Dave reminded me (and you!) that traffic without conversion is just expensive noise.
Positioning Is Everything: Finch’s strategy is rooted in storytelling — where the customer is the hero. It's not about your brand; it's about what your brand does for them.
Fear Is the Real Blocker: Whether it’s fear of wasting money, losing control, or being burned by bad agencies in the past — it all keeps businesses small.
In-House Isn’t Always Cheaper: Internal teams are often young, overwhelmed, and under-experienced. Dave made it clear: the right agency can generate results faster, smarter, and with better ROI.
Growth Requires Risk: Dave’s biggest wins came when he bet on himself — and his willingness to make bold, strategic moves.
🔥 My Favorite Moment? When Dave said, “If spending $2K could make you $14K, you’d do it… if you trusted the process.” That hit hard.
💡 Final Thought: The biggest cost is not doing anything. If you’re sitting on the fence, book the call, ask the questions, take the leap. Whether you're running ads or still figuring out your offer, this episode is a game-changer.
🎯 Don’t just survive—scale smarter. Let’s stop buying traffic we can’t convert.
👉 Listen now wherever you get your podcasts.
 
Welcome back to Podcasting Tip of the Week! I'm Karen Roberts, and in this solo episode, I'm breaking down exactly how to hit your first 1,000 podcast downloads—the smart, strategic, and totally doable way.
If you’ve just launched your show and are staring at that little download number wondering how to grow it, this episode is packed with real talk, step-by-step tips, and no-fluff strategies that work—because I use them myself!
🎯 Key Takeaways:
I tap into my inner circle first—friends, family, and colleagues are my best early supporters.
I don’t just post once and move on. I promote every episode multiple times using different formats like quotes, snippets, carousels, and blog posts.
Strategic social media beats being everywhere—choose platforms where your audience already hangs out (LinkedIn is my go-to).
Getting on other podcasts is one of the fastest ways I grow—because their audience already listens to podcasts!
I repurpose episodes into blog posts and LinkedIn articles for better SEO and accessibility.
Consistency is the magic. I remind myself that podcasting is a long game, and I stay in it.
I walk you through how I promote each episode across an entire week—from teaser clips and livestreams to pull quotes and audiograms. I also share my exact approach for pitching myself to other shows, and even how to create powerful blog content from your episode transcripts.
If you've been wondering why your show isn’t gaining traction—or if you’re just unsure where to start—this episode is the clarity boost you need.
📍 Ready to launch your podcast? Book a free strategy call at podcastprofitsunleash.com/appointment and let’s get you started.
Until next week—keep showing up, stay consistent, and podcast like a pro!

How Your "Why" is Actually Keeping You Stuck

Special Guest: Blair Dunkley
 
Free Gift Link to 3 E’s Freebie with Master Class https://go.mindmodelmentor.com/3e-gift 
Free Link to Join The Blair Dunkley Experience https://go.rewiringthemind.com/weekly-webinar 
The free Zoom Call for BDE Members https://zoom.us/j/94569615338
 
In this episode of Podcast Profits Unleashed, I sit down with Blair Dunkley, the brilliant mind behind the Mind Model Method. His journey is nothing short of extraordinary—after witnessing his father fall into a 14-year coma, Blair began questioning traditional mindset training. He realized that just "believing more" wasn't enough to create real change, so he developed Mind Models, a scientifically backed system that has helped people achieve breakthroughs with an impressive 80% success rate.
Blair breaks down why so many people remain stuck: they focus on finding answers rather than becoming resourceful problem-solvers. He shares how Mind Models train individuals to think more effectively, allowing them to unlock solutions instead of chasing fixed answers. One of the biggest surprises? Blair challenges the common belief that knowing your "why" is the key to success. Instead, he reveals how clinging to your "why" can actually keep you stuck in the past. The real game-changer, he explains, is learning to ask the right questions that drive momentum forward.
If you’ve ever felt like traditional mindset advice wasn’t working for you, this episode is a must-listen. Blair’s insights will help you shift the way you approach challenges, making success feel more achievable than ever.
Key Takeaways:
✔️ Belief alone isn’t enough—structured thinking is the key to breakthroughs. ✔️ Stop searching for answers—instead, train your mind to become a resourceful problem-solver. ✔️ Your “why” might be holding you back—learning to ask the right questions is far more powerful. ✔️ Mind Models boast an 80% success rate—proven strategies lead to real transformation.
🎧 Tune in now to discover how to rewire your thinking and unlock your full potential!
 
In this episode of Podcast Profits Unleashed, I dive into one of the most crucial mindset shifts you need if you want to use podcasting to grow your business: playing the long game.
We all love quick wins, but podcasting isn’t about instant gratification—it’s about long-term growth and impact. If you're looking for overnight success, this may not be the platform for you. But if you’re willing to commit, stay consistent, and trust the process, the results will come.
Key Takeaways:
✔️ Podcasting is a marathon, not a sprint. Growth happens over time as you consistently show up and provide value. Trust takes time to build, and your audience needs to get to know you before they fully engage.
✔️ Focus on relationships, not quick sales. A podcast isn’t just another sales funnel—it’s a trust-building tool. Listeners connect with authenticity, not constant pitches. Show up as yourself, share stories, and offer value. That’s what leads to long-term success.
✔️ Consistency compounds over time. The more episodes you release, the more searchable and discoverable you become. Even if it feels slow at first, your content library will grow, and so will your audience.
✔️ Setbacks are normal—keep going! Downloads will fluctuate, engagement may feel low at times, and there will be moments of doubt. Every podcaster experiences this. But the ones who succeed are the ones who stick with it.
✔️ Podcasting works best as part of a bigger strategy. It’s not a standalone tool—it amplifies everything else you’re doing. When integrated with social media, email marketing, and sales funnels, it becomes a powerful business asset.
🎙️ Thinking about starting a podcast but feeling overwhelmed? We handle everything but being you! Book a free strategy call at PodcastProfitsUnleashed.com/appointment, and let’s get you up and running.
 
🔗 Tune in now and start playing the long game!
 

SEO for Lead Generation Businesses

Special Guest: Brandon Lebowitz
Free gift: https://seooptimizers.com/gift
 
In this episode of Podcast Profits Unleashed, I sit down with Brandon Lebowitz, the founder of SEO Optimizers, to dive deep into how coaches, consultants, and entrepreneurs can harness the power of SEO to increase visibility, drive traffic, and convert leads into paying clients.
Brandon shares his journey into the world of SEO, starting in 2007, and breaks down why Google prioritizes trust, relevance, and high-quality content. We explore the importance of optimizing website text, structuring your content for search engines, and leveraging backlinks—a crucial factor in building credibility with Google.
He warns against the pitfalls of buying backlinks and instead provides ethical, organic strategies to build them through guest blogging, podcast interviews, and local directories. If you’re looking to boost your website’s ranking and get found by your dream clients, this episode is packed with practical insights!
Key Takeaways:
✅ SEO is essential for coaches & podcasters – Your audience needs to find you online! ✅ Google prioritizes trust & quality – Have clear contact info, privacy policies, and an optimized About page. ✅ Backlinks build credibility – Get them through interviews, guest blogs, and reputable directories. ✅ SEO isn’t just for websites – Using transcripts, optimized show notes, and backlinks can increase your podcast’s visibility in search engines. ✅ Avoid black-hat SEO tactics – Buying backlinks can do more harm than good!
If you’re struggling to get your podcast and coaching business in front of the right audience, this episode will give you actionable strategies to elevate your online presence and attract more leads.
 
In this solo episode of Podcast Profits Unleashed, I share one of the most powerful strategies coaches can use to magnetize their ideal clients—targeted storytelling. Podcasting is an incredible space to show up as your authentic self, but to truly connect with your audience, it’s not enough to just tell any story.
The key is to focus on a specific pain point that your dream client is struggling with—whether it’s imposter syndrome, pricing fears, or client retention challenges. When I craft stories that highlight these struggles and share real transformations—either from my own journey or my clients’ experiences—I create an emotional connection that makes listeners feel seen and understood. That’s what turns a passive listener into an engaged client.
Instead of just stating my expertise, I show my audience what’s possible. I tell stories like the time I undercharged for my services, felt stuck, and then shifted my mindset—resulting in higher rates and more aligned clients. These types of stories don’t just entertain; they provide a lifeline for listeners who are stuck in that same moment of struggle.
Key Takeaways:
✅ Pick one pain point – Focus on a real struggle your ideal client faces. ✅ Share a transformation story – Make it personal and relatable so listeners see themselves in your journey. ✅ End with a simple call to action – Offer the next logical step for listeners to work with you.
When storytelling is done right, it creates an instant bond. Your audience stops scrolling, starts listening, and sees YOU as the coach they need.
If you want help refining your podcast storytelling so it lands with impact and converts listeners into clients, book a Power Hour with me. I’ll help you craft and deliver stories that stick.
🎙 📌 Book a Power Hour: https://podcastprofitsunleashed.com/power-hour
Tune in now, and let’s turn your podcast into a client magnet!